Median / Average Pay ($)
- $29.76 / hour (BLS.gov)
- $16.65 / hour (ZipRecruiter.com) (Instagram Influencer)
- $26.88 / hour (Indeed.com)
- $24.80 / hour (Zippia.com)
Services Provided
- Sponsored Content Creation – Promoting a client’s brand by creating engaging videos, posts, and blog entries on target platforms such as Instagram or YouTube.
- Affiliate Marketing and Product Promotion – Earning commissions through personalized referral links to client products or services that are shared with followers, sometimes utilizing discount codes.
- Ambassadorship – Representing and promoting a client’s brand, product, or image for an extended period through steady control creation and exclusive sponsorship.
- Product Reviews and Unboxings – Demonstrating the receipt and opening of a client’s product in order to provide public feedback.
- Event Hosting – Hosting product launches, brand events (e.g., meet and greets), live streaming, and participating in live speaking engagements.
- Social Media Takeovers – Giving exclusive BTS (behind-the-scenes) of brand events via social media in addition to managing day-of events and long-term campaigns.
- Digital Courses – Teaching and coaching industry-specific skills (e.g., content creation), and online courses to potential influencers.
- Content Licensing and User-Generated Content (UGC) – Allowing the right to use the influencer’s image to support a client’s advertising or promotional campaigns and marketing efforts, including influencer testimonials and other promotional content.