Median / Average Pay ($)
- $32.09 / hour (BLS.gov) (Public Relations Specialist)
- $31.18 / hour (ZipRecruiter.com)
- $28.65 / hour (Payscale.com)
- $33.79 / hour (Zippia.com)
Services Provided
- Content Creation – Writing copy and creating and posting captions, stories, reels, graphics, and videos.
- Account Management – Monitoring messages, comments, and posts while engaging the client’s online community.
- Strategy Development – Conducting audience research, analyzing metrics, and evaluating competitors.
- Analytics and Reporting – Evaluating performance, assessing reach and growth, and suggesting improvements.
- Advertising Management – Developing and overseeing ad campaigns, conducting A/B testing, and budget planning.
- Platform Optimization – Establishing, optimizing, and maintaining social media accounts.
- Brand Development – Growing the client’s brand identity and collaborating with other influencers.